SUSE IPO launch virtually transports global audience to FrankfurtStock Exchange trading floor via White Light’s XR SmartStage®

The Project

SUSE, a global leader in innovative, reliable and enterprise grade open source solutions, made its initial public offering (IPO) debut on the Frankfurt Stock Exchange. In response to the limitations of physical events brought on by the pandemic and in lieu of being at the Deutsche Börse in person, SUSE reinvented the entire listing day experience with a digital-first approach.

The Brief

SUSE collaborated with Deloitte Digital, using technical solutions specialist White Light (WL’s) XR SmartStage® in London, to create an entirely virtual experience that could reach its global audience.

The Delivery

Bespoke virtual worlds, and overall storyline, created by Deloitte Digital / ACNE, together with their production partner NSYNK Gesellschaft für Kunst und Technik mbH, using Unreal Engine, were seamlessly integrated into the SmartStage® environment and remotely edited via VPN from Frankfurt. The environment was further enhanced with extended reality (XR) features, such as a virtual drone to visually transport the audience from the stage in London to Frankfurt, and onto the trading floor of Deutsche Börse. SUSE’s success is driven by the power of many, which they showcased by bringing together colleagues from around the world for a virtual bell ringing ceremony celebrating this milestone. WL also worked in close collaboration with Deloitte and SUSE, with creative direction from Hamburg, Berlin, and Seattle.

When faced with a 100% virtual IPO bell-ringing ceremony, we used this as a catalyst to reimagine and completely reinvent what a listing day could look like. Our goal was not only to celebrate a new milestone but also to bring our colleagues into this celebration.

April Moh

Chief Communications Officer, SUSE

The Results

Mark Sutcliffe, WL’s Account Manager comments: “The SUSE IPO launch was one of the most technologically-advanced events we have delivered using our XR SmartStage® to date. As well as the multiple remote connections to stakeholders in different locations, NSYNK were driving the Unreal worlds live with multi-user edits and calling camera shots from Germany. To manage this, we specified the Riedel Bolero Artist infrastructure, for flawless VoIP comms.”

We were able to push the boundaries of our creativity thanks to the technology expertise of, and collaboration with, our partners.

Mark Sutcliffe

Account Manager

Project Summary

Client: Suse
Event: SUSE IPO Launch
Location: WL’s Studio Facility

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