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Setting the SmartStage to host the world’s major media companies for transformed annual summit

The Project

The DPP is the media industry’s business network, which brings together customers and suppliers from across the global media supply chain to solve problems and create opportunities. Its annual Leaders’ Briefing, recognised as being the pre-eminent business intelligence event for the media industry, was pivoted to a fully virtual format for the first time in 2020.

The Brief

An immersive virtual world was required, to facilitate 43 speakers and over 650 member delegates coming together safely in one place. The packed four-day programme also included the Rise Awards, celebrating the achievements of exceptional women across the broadcast, technology and services sectors. As a global leader in deploying XR production environments for the creative industries, technical solutions expert White Light (WL) was the Studio Sponsor for this exclusive event. The entire programme was delivered from within its SmartStage broadcast facility at the Science Museum in London.

The Delivery

WL provided a COVID-secure studio environment for the event hosts to interact with remote contributors and managed the participation of all remote participants. The SmartStage workflow, powered by disguise XR, allowed for the creation of a fully branded and dynamic content environment and seamless integration with other technologies. Senior executives from 30 major media companies, including Facebook, Fox, Eurosport, Reuters and Sky; presented their strategic priorities, live, each with bespoke titling content.

"In 2020 many companies have had to pivot from in person to online events. It was important to us that our flagship event retain its reputation for well-produced, engaging content. White Light helped us to elevate the DPP Tech Leaders’ Briefing to a standard far beyond that of similar online events. The team was slick and professional, and the feedback from DPP members has been extremely positive. I wouldn’t hesitate to recommend White Light to other organisations looking to take their production values to the next level."

Jayne de Ville

DPP Marketing Manager

The Results

Utilising a single-camera XR setup and tracked lighting design system, the presenters were brought to life for natural, real-time engagement with the delegates attending from their homes. The DPP Tech Leaders’ Briefing 2020 was streamed live across the week of 16 November to over 650 delegates. All sessions were made available exclusively for the membership to watch on demand, post event.

"SmartStage technology and the WL team enabled us to deliver a high-end television style production to DPP members through our own streaming platform, ensuring that the production values matched the quality of the content. The SmartStage made it possible to get a great looking, fully branded environment, from which it was natural to present, in a fraction of the time and cost of a traditional studio build.”

Rowan de Pomerai

DPP CTO

Project Summary

Client: DPP
Event: DPP Tech Leaders’ Briefing 2020, incorporating the Rise Awards 2020
Location: SmartStage Studio
Product: SmartStage Immerse

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